The Latest
Campaigns, signings, and stories from inside TWDY.
The rise of the creator-athlete. In 2026, elite performance only opens the door — the athletes turning World Cup attention into direct fan relationships, like Lamine Yamal, are the ones building lasting marketability.
Curaçao — the smallest nation ever to qualify for a World Cup — turned a historic first goal and a 15-save clean sheet into a global marketing moment, sending goalkeeper Eloy Room from 45K to over a million followers overnight.
More followers doesn't mean more sales. The brands quietly outperforming everyone are building rosters of micro and nano influencers with real, engaged communities — at a fraction of the cost of celebrity deals.
A new generation — Caitlin Clark, Angel Reese, Cameron Brink, and more — is elevating the WNBA on the court and unlocking major brand partnerships off it.
